Case Study: Creating Custom Templates and Artwork to Showcase Copa América on Premier Sports.

Objective:

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As one of the most prestigious international football tournaments, it needed to stand out—especially with matches taking place during the summer and airing late at night for European fans. Our challenge was to create eye-catching designs that would remind Premier Sports subscribers that top-tier football was still on offer, even during the summer break.

Approach:

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To make Copa América stand out, we focused on its defining traits—its deep-rooted history, passionate supporters, and high-energy football. We carefully selected visual themes, colours, and design elements that embodied the tournament’s intensity while ensuring alignment with the branding of both Copa América and Premier Sports.

Design Strategy:

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We designed bold, high-impact templates with vibrant colours and striking imagery, aiming to create a modern, visually engaging aesthetic that would immediately connect with football fans. Additionally, we ensured the templates were optimized for seamless integration into Azzuu.

Brand Consistency:

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​Working closely with Premier Sports, we crafted templates that honoured Copa América’s branding while seamlessly fitting into the broadcaster’s visual identity. This ensured the tournament stood out while remaining cohesive within Premier Sports’ content.

Outcome:

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The new templates increased Copa América’s visibility on Premier Sports, drawing attention to the tournament. With strategic design, it was highlighted as a major event, strengthening Premier Sports' reputation as a leading destination for top-tier football coverage.